{"id":6051,"date":"2022-09-28T15:08:10","date_gmt":"2022-09-28T07:08:10","guid":{"rendered":"https:\/\/www.hkai.io\/?p=6051"},"modified":"2023-08-18T17:01:32","modified_gmt":"2023-08-18T09:01:32","slug":"what-is-ad-experience","status":"publish","type":"post","link":"https:\/\/www.hkai.io\/sc\/what-is-ad-experience\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5e7f\u544a\u4f53\u9a8c\uff1f"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.17.3&#8243; use_background_color_gradient=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>\u5e7f\u544a\u4f53\u9a8c\u7684\u91cd\u8981\u6027<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h4><strong>\u5bf9<\/strong><strong>\u5a92\u4f53<\/strong><strong>\u800c\u8a00\uff08\u4f9b\u5e94\u65b9\uff09<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u9762\u5bf9\u4e0d\u597d\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u987e\u5ba2\u53ef\u80fd\u4f1a\u79ef\u6781\u91c7\u53d6\u884c\u52a8\u6765\u6392\u9664\u60a8\u7684\u5e7f\u544a\uff0c\u751a\u81f3\u6574\u4e2a\u54c1\u724c\u3002\u4e3e\u4f8b\u800c\u8a00\uff0c\u6839\u636e<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/monetisation-strategies\/creating-better-ad-experiences-for-everyone\/\">Better Ads\u7684\u8c03\u67e5\u62a5\u544a<\/a>\uff0c\u8d85\u8fc7\u4e09\u5206\u4e4b\u4e8c\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4fb5\u5165\u6027\u6216\u6270\u4eba\u7684\u5e7f\u544a\u66fe\u4fc3\u4f7f\u4ed6\u4eec\u5b89\u88c5\u5e7f\u544a\u62e6\u622a\u5de5\u5177\uff0c\u6700\u7ec8\u4f1a\u5f71\u54cd\u5a92\u4f53\u5229\u7528\u6570\u7801\u8d44\u6e90\u53d8\u73b0\u7684\u80fd\u529b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/Ad-blocker-1.png&#8221; title_text=&#8221;Ad blocker&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h4><strong>\u5bf9\u5e7f\u544a<\/strong><strong>\u4e3b<\/strong><strong>\u800c\u8a00\uff08\u9700\u6c42\u65b9\uff09<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u4e86\u89e3\u6bcf\u4e2a\u53d7\u4f17\u6b64\u523b\u7684\u884c\u4e3a\u6709\u52a9\u521b\u9020\u7cbe\u51c6\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u5e76\u80fd\u63d0\u9ad8\u5438\u5f15\u529b\u53ca\u4fdd\u7559\u6ce8\u610f\u529b\u3002\u5e7f\u544a\u4e3b\u82e5\u80fd\u591f\u5728\u5408\u9002\u7684\u65f6\u95f4\u3001\u5408\u9002\u7684\u5e73\u53f0\u3001\u63a5\u89e6\u5408\u9002\u7684\u4eba\uff0c\u5c31\u80fd\u6709\u6548\u5730\u63d0\u9ad8\u4ed6\u4eec\u76ee\u6807\u53d7\u4f17\u7684\u5e7f\u544a\u8f6c\u6362\u7387\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/Ad-conversion-1.png&#8221; title_text=&#8221;Ad conversion&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>\u53cd\u9762\u4f8b\u5b50<\/strong><\/h3>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/monetisation-strategies\/creating-better-ad-experiences-for-everyone\/\">Better Ads\u7684\u8c03\u67e5\u62a5\u544a<\/a>\u4e5f\u53d1\u73b0\uff0c\u5982\u679c\u5e7f\u544a\u4f1a\u963b\u788d\u5728\u7ebf\u6d4f\u89c8\u3001\u5206\u6563\u6ce8\u610f\u529b\u3001\u751a\u81f3\u585e\u6ee1\u6574\u4e2a\u9875\u9762\uff0c\u90fd\u4f1a\u4ee4\u6d88\u8d39\u8005\u552f\u6050\u4e0d\u53ca\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e03\u6210\u4e94\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5f71\u54cd\u4fe1\u606f\u6d41\u7684\u5e7f\u544a\u5341\u5206\u70e6\u4eba\uff1b\u800c\u65e0\u8bba\u5728\u7f51\u9875\u8fd8\u662f\u79fb\u52a8\u88c5\u7f6e\u4e0a\uff0c\u95ea\u70c1\u7684\u52a8\u753b\u5747\u88ab\u5217\u4e3a\u4e0d\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u3002\u53e6\u5916\uff0c\u9ad8\u5bc6\u5ea6\u7684\u5e7f\u544a\u5c55\u793a\u4f1a\u5f71\u54cd\u79fb\u52a8\u88c5\u7f6e\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u662f\u4ee4\u4eba\u8ba8\u538c\u7684\u5e7f\u544a\u4e4b\u4e00\u3002<\/p>\n<p>\u7cbe\u51c6\u7684\u5e7f\u544a\u4e0d\u4f46\u80fd\u907f\u514d\u4ee5\u4e0a\u9677\u9631\u4ee5\u8d62\u5f97\u5546\u673a\uff0c\u66f4\u91cd\u8981\u7684\u662f\u80fd\u4fdd\u7559\u987e\u5ba2\u3002\u7559\u4f4f\u73b0\u6709\u987e\u5ba2\u65e0\u7591\u6bd4\u5bfb\u627e\u65b0\u987e\u5ba2\u66f4\u5177\u6210\u672c\u6548\u76ca\uff0c\u66f4\u80fd\u6709\u6548\u63d0\u5347\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u3002<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>\u5e7f\u544a\u4f53\u9a8c\u7684\u9ec4\u91d1\u6cd5\u5219<\/strong><\/h3>\n<p>\u4e0d\u5c11\u7814\u7a76\u6216\u6570\u636e\u663e\u793a\uff0c\u4ee5\u4e0b\u6570\u4e2a\u56e0\u7d20\u5747\u6709\u673a\u4f1a\u589e\u52a0\u5e7f\u544a\u5438\u5f15\u529b\u53ca\u6548\u7387\uff1a<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/Low-latency-1.png&#8221; title_text=&#8221;Low latency&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h4><strong>\u4f4e\u5ef6\u8fdf<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u6d88\u8d39\u8005\u5728\u7f51\u4e0a\u975e\u5e38\u5bb9\u6613\u5931\u53bb\u8010\u5fc3\u3002\u6839\u636e<a href=\"http:\/\/blog.kissmetrics.com\/loading-time\/\">KissMetrics\u7684\u7814\u7a76<\/a>\uff0c\u300c\u7f51\u9875\u54cd\u5e94\u6bcf\u5ef6\u8fdf1\u79d2\uff0c\u8f6c\u5316\u7387\u5c31\u4f1a\u51cf\u5c117%\u300d\u3002\u8fd9\u4e2a\u6cd5\u5219\u4e5f\u540c\u6837\u9002\u7528\u4e8e\u5e7f\u544a\u7684\u5185\u5bb9\u52a0\u8f7d\u901f\u5ea6\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/Relevance-1.png&#8221; title_text=&#8221;Relevance&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; 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