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\u8d34\u5408\u53d7\u4f17\u5174\u8da3\u7684\u5e7f\u544a\u8bbe\u8ba1 \u70b9\u51fb\u7387\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u91cf\u5ea6\u6307\u6807\uff0c\u52a9\u4f60\u66f4\u4e86\u89e3\u5ba2\u6237\u9700\u8981\uff0c\u66f4\u6709\u6548\u5ba1\u89c6\u6570\u7801\u8425\u9500\u6d3b\u52a8\u7684\u8868\u73b0\u3002 \u5728\u6570\u7801\u8425\u9500\u7684\u4e16\u754c\uff0c\u8425\u9500\u4eba\u5458\u4ee5\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff08CPC\uff09\u6765\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u800c\u8fd9\u4e2a\u91cf\u5ea6\u65b9\u5f0f\u4e0e\u70b9\u51fb\u7387\u6709\u7d27\u5bc6\u7684\u8054\u7cfb\u3002 \u4e00\u4e2a\u5e7f\u544a\u3001\u767b\u9646\u9875\u9762\u6216\u6587\u7ae0\u7684\u70b9\u51fb\u7387\uff0c\u4ee3\u8868\u8fde\u63a5\u9875\u9762\u63a5\u6536\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\u3002 \u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u5219\u662f\u4e00\u4e2a\u6307\u6807\u2014\u2014\u6839\u636e\u5e7f\u544a\u771f\u6b63\u5f97\u5230\u7684\u70b9\u51fb\u6570\uff0c\u6765\u51b3\u5b9a\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u8be5\u5e7f\u544a\u4ed8\u51fa\u591a\u5c11\u6210\u672c\u3002 \u800c\u9ad8\u70b9\u51fb\u7387\u610f\u5473\u7740\u5e7f\u544a\u6d3b\u52a8\u80fd\u6210\u529f\u63a5\u89e6\u5230\u5408\u9002\u7684\u53d7\u4f17\u3002 \u4e0d\u8bba\u5e7f\u544a\u5546\u6216\u53d1\u5e03\u5546\uff0c\u53cc\u65b9\u7686\u4ee5\u5c06\u70b9\u51fb\u7387\u6700\u5927\u5316\uff08maximization\uff09\u4e3a\u76ee\u6807\u3002 \u53d1\u5e03\u5546\u5e0c\u671b\u5411\u89c2\u4f17\u6d3e\u53d1\u51fa\u8d34\u5408\u4ed6\u4eec\u5174\u8da3\u7684\u5e7f\u544a\uff0c\u4ece\u800c\u63d0\u5347\u70b9\u51fb\u6570\u76ee\u3002 \u800c\u5bf9\u4e8e\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u70b9\u51fb\u7387\u8d8a\u9ad8\uff0c\u4e0d\u4f46\u80fd\u6709\u52a9\u63d0\u9ad8\u9500\u552e\uff0c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u4e5f\u968f\u4e4b\u63d0\u5347\u3002 \u867d\u7136\u70b9\u51fb\u7387\u7684\u9ad8\u4f4e\u4e5f\u53d7\u5176\u4ed6\u56e0\u7d20\u5f71\u54cd\uff0c\u4f8b\u5982\u5e7f\u544a\u8bbe\u5b9a\u7684\u76ee\u6807\u5e74\u9f84\u53ca\u5174\u8da3\u3001\u51b3\u5b9a\u4f60\u770b\u5230\u591a\u5c11\u6b21\u5e7f\u544a\u7684\u5e7f\u544a\u663e\u793a\u6b21\u6570\uff08impression frequency\uff09\u7b49\uff0c\u4f46\u667a\u80fd\uff08AI\uff09\u4ecd\u80fd\u4e3a\u4f60\u63d0\u4f9b\u5b8c\u7f8e\u7684\u89e3\u51b3\u65b9\u6848\u3002\u00a0 \u5584\u7528AlgoAD\u4f18\u5316\u70b9\u51fb\u7387 AlgoAD\u89e3\u51b3\u65b9\u6848\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u52a1\u6c42\u5c06\u70b9\u51fb\u7387\u6700\u5927\u5316\u3002 \u8be6\u60c5\u5982\u4e0b\uff1a \u66f4\u597d\u7684\u7528\u6237\u5d4c\u5165\uff08user embedding\uff09\u6280\u672f AlgoAD \u901a\u8fc7\u667a\u80fd\u914d\u5bf9\u5b66\u4e60\uff0c\u5c06\u4e00\u4e9b\u50cf\u7528\u6237\u8ba2\u9605\u7ea7\u522b\u7b49\u7684\u7279\u5f81\uff08features\uff09, \u8f6c\u6362\u4e3a\u5411\u91cf (vectors)\uff0c\u80fd\u66f4\u6709\u6548\u5730\u64b7\u53d6\u7528\u6237\u8868\u5f81\uff0c\u5e76\u53ea\u9700\u8981\u4f7f\u7528\u5c11\u91cf\u7684\u8bb0\u5fc6\u4f53\uff0f\u50a8\u5b58\u7a7a\u95f4\uff0c\u540c\u65f6\u66f4\u53ef\u6709\u6548\u4fdd\u62a4\u5ba2\u6237 \u9690\u79c1\u3002  \u4f18\u826f\u7684\u7528\u6237\u884c\u4e3a\u5904\u7406\uff08user behavior processing\uff09 \u4eba\u5de5\u667a\u80fd\u5e7f\u544a\u6295\u653e\uff08ad serving\uff09\u89e3\u51b3\u65b9\u6848\uff0c\u4e3b\u8981\u5904\u7406\u7528\u6237\u7279\u5f81\u548c\u884c\u4e3a\u7684\u6570\u636e\uff0c\u4f8b\u5982\u4ed6\u4eec\u4f7f\u7528\u7684\u7535\u5b50\u4ea7\u54c1\u578b\u53f7\u3001\u6d4f\u89c8\u7eaa\u5f55\u7b49 \uff0c\u4ece\u800c\u7f14\u9020\u66f4\u4e2a\u6027\u5316\u53ca\u7cbe\u51c6\u7684\u7528\u6237\u8868\u5f81\uff0c\u5e76\u7528\u4ee5\u51c6\u786e\u9884\u6d4b\u70b9\u51fb\u7387\u6210\u6548\u3002 \u8fd9\u4e2a\u9884\u6d4b\u80fd\u529b\uff0c\u80fd\u6709\u6548\u4e3a\u4f60\u7684\u5e7f\u544a\u5438\u5f15\u66f4\u591a\u6709\u610f\u4e92\u52a8\u7684\u6f5c\u5728\u53d7\u4f17\u3002  \u6ce8\u610f\u529b\u673a\u5236\uff0f\u591a\u9879\u7528\u6237\u5174\u8da3 \u73b0\u65f6\uff0c\u7528\u6237\u4e00\u822c\u4f1a\u6709\u5404\u79cd\u5174\u8da3\uff0c\u5e76\u8ffd\u8e2a\u7740\u4e0d\u540c\u7684\u5174\u8da3\u7fa4\u7ec4\u3002 AlgoAD \u53ef\u5728\u7279\u5b9a\u7684\u65f6\u95f4\uff0c\u8ffd\u8e2a\u548c\u7eaa\u5f55\u7528\u6237\u4e3b\u8981\u7684\u5174\u8da3\uff0c\u501f\u6b64\u6d3e\u53d1\u4e0e\u7528\u6237\u4e3b\u8981\u5174\u8da3\u76f8\u5173\u7684\u5e7f\u544a\uff0c \u4ee5\u63d0\u5347\u70b9\u51fb\u7387\u3002  \u60f3\u6539\u5584\u70b9\u51fb\u7387\uff1f \u4f60\u9700\u8981\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u6765\u63a8\u9ad8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u5417\uff1f \u7acb\u5373\u8054\u7edc\u6211\u4eec\uff0c\u4e86\u89e3\u66f4\u591aAlgoAD \u7684\u89e3\u51b3\u65b9\u6848\u3002 \u66f4\u591a\u5173\u4e8e\u7ebf\u4e0a\u5e7f\u544a\u7684\u8d44\u8baf\uff0c\u6b22\u8fce\u8ffd\u8e2a\u6211\u4eec\u7684 Linkedin\u00a0\u548c\u00a0Medium\uff0c\u6216\u8ba2\u9605\u6211\u4eec\u7684\u7535\u5b50\u901a\u8baf\uff1b\u82e5\u60f3\u5bfb\u627e\u6700\u9002\u5408\u4f60\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\uff0c\u4ea6\u53ef\u7559\u4e0b\u77ed\u8baf\u4e0e\u6211\u4eec\u8054\u7edc\u3002<\/p>\n","protected":false},"author":4,"featured_media":7036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[142,105],"tags":[],"yoast_head":"\n\u4ec0\u4e48\u662f\u70b9\u51fb\u7387\uff1f \u4ee5\u53ca\u5176\u91cd\u8981\u6027\uff1f - HKAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hkai.io\/sc\/\u4ec0\u4e48\u662f\u70b9\u51fb\u7387\uff1f-\u4ee5\u53ca\u5176\u91cd\u8981\u6027\uff1f\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4ec0\u4e48\u662f\u70b9\u51fb\u7387\uff1f \u4ee5\u53ca\u5176\u91cd\u8981\u6027\uff1f - HKAI\" \/>\n<meta property=\"og:description\" content=\"\u70b9\u51fb\u7387\uff08CTR\uff09\u662f\u91cf\u5ea6\u7f51\u4e0a\u4e92\u52a8\uff08online engagement\uff09 \u7684\u91cd\u8981\u6307\u6807\uff0c\u4e00\u822c\u4ee5\u6bd4\u7387\u6216\u767e\u5206\u6bd4\u8868\u8fbe \u3002 \u8ba1\u7b97\u65b9\u6cd5\u662f\u5c06\u5e7f\u544a\u94fe\u63a5\u7684\u70b9\u51fb\u6b21\u6570\uff08click\uff09\uff0c \u9664\u4ee5\u5e7f\u544a\u7684\u66dd\u5149\u7387\uff08impression\uff09\u3002 \u70b9\u51fb\u7387\u7684\u9ad8\u4f4e\uff0c\u53cd\u6620\u5e7f\u544a\u5185\u5bb9\u4e0e\u53d7\u4f17\u7684\u76f8\u5173\u53ca\u5438\u5f15\u7a0b\u5ea6\uff0c\u80fd\u5426\u9a71\u4f7f\u53d7\u4f17\u70b9\u51fb\u53bb\u4e86\u89e3\u5e7f\u544a\u5185\u5bb9\uff0c\u6216\u5ef6\u4f38\u66f4\u591a\u4e92\u52a8\u3002 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\u4e00\u4e2a\u5e7f\u544a\u3001\u767b\u9646\u9875\u9762\u6216\u6587\u7ae0\u7684\u70b9\u51fb\u7387\uff0c\u4ee3\u8868\u8fde\u63a5\u9875\u9762\u63a5\u6536\u70b9\u51fb\u6b21\u6570\u7684\u6bd4\u7387\u3002 \u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u5219\u662f\u4e00\u4e2a\u6307\u6807\u2014\u2014\u6839\u636e\u5e7f\u544a\u771f\u6b63\u5f97\u5230\u7684\u70b9\u51fb\u6570\uff0c\u6765\u51b3\u5b9a\u5e7f\u544a\u4e3b\u9700\u8981\u4e3a\u8be5\u5e7f\u544a\u4ed8\u51fa\u591a\u5c11\u6210\u672c\u3002 \u800c\u9ad8\u70b9\u51fb\u7387\u610f\u5473\u7740\u5e7f\u544a\u6d3b\u52a8\u80fd\u6210\u529f\u63a5\u89e6\u5230\u5408\u9002\u7684\u53d7\u4f17\u3002 \u4e0d\u8bba\u5e7f\u544a\u5546\u6216\u53d1\u5e03\u5546\uff0c\u53cc\u65b9\u7686\u4ee5\u5c06\u70b9\u51fb\u7387\u6700\u5927\u5316\uff08maximization\uff09\u4e3a\u76ee\u6807\u3002 \u53d1\u5e03\u5546\u5e0c\u671b\u5411\u89c2\u4f17\u6d3e\u53d1\u51fa\u8d34\u5408\u4ed6\u4eec\u5174\u8da3\u7684\u5e7f\u544a\uff0c\u4ece\u800c\u63d0\u5347\u70b9\u51fb\u6570\u76ee\u3002 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