{"id":6251,"date":"2022-12-05T16:58:25","date_gmt":"2022-12-05T08:58:25","guid":{"rendered":"https:\/\/www.hkai.io\/?p=6251"},"modified":"2024-11-06T13:01:24","modified_gmt":"2024-11-06T05:01:24","slug":"use-ai-to-optimize-ad-serving-and-drive-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.hkai.io\/tc\/use-ai-to-optimize-ad-serving-and-drive-revenue-growth\/","title":{"rendered":"\u5584\u7528\u4eba\u5de5\u667a\u80fd\u512a\u5316\u5ee3\u544a\u6295\u653e\u3000\u63a8\u52d5\u6536\u5165\u589e\u9577"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.17.3&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/2_Blog-2_AI-inventory-forecasting.png&#8221; title_text=&#8221;2_Blog 2_AI inventory forecasting&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_line_height=&#8221;2em&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>\n<h4><strong>\u4ee5\u6a5f\u5668\u5b78\u7fd2\u63d0\u5347\u9ede\u64ca\u7387\uff08<\/strong><strong>CTR<\/strong><strong>\uff09\u512a\u5316<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u53e6\u4e00\u500b\u7531\u65bc\u61c9\u7528\u4eba\u5de5\u667a\u80fd\u800c\u5f97\u76ca\u7684\u65b9\u9762\u662f\u512a\u5316\u9ede\u64ca\u7387\u3002\u5f88\u591a\u5e02\u5834\u71df\u92b7\u4eba\u54e1\u975e\u5e38\u91cd\u8996\u5ee3\u544a\u7684<strong>\u9ede\u64ca\u7387\uff08CTR\uff09<\/strong>\uff0c\u56e0\u70ba\u9019\u80fd\u66f4\u6e96\u78ba\u5730\u8a55\u4f30\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u3002\u56e0\u6b64\uff0c\u6709\u4e9b\u5ee3\u544a\u6d3b\u52d5\u6539\u70ba\u4f7f\u7528<strong>\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09<\/strong>\u6839\u64da\u5ee3\u544a\u6210\u6548\u4f86\u6536\u8cbb\uff0c\u800c\u975e\u4f7f\u7528<strong>\u6bcf\u5343\u6b21\u5ee3\u544a\u66dd\u5149\u6210\u672c\uff08<\/strong><strong>CPM<\/strong><strong>\uff09<\/strong>\u6839\u64da\u5ee3\u544a\u66dd\u5149\u6b21\u6578\u4f86\u6536\u8cbb\u3002<\/p>\n<p>\u6539\u5584\u9ede\u64ca\u7387\u662f\u5176\u4e2d\u4e00\u500b\u53ef\u4ee5\u5feb\u901f\u63d0\u9ad8\u8f49\u63db\u7387\u7684\u65b9\u6cd5\uff0c\u4ee5\u5354\u52a9\u63d0\u5347\u92b7\u552e\u696d\u7e3e\u3002\u9ad8\u9ede\u64ca\u7387\u662f\u4e00\u500b\u91cd\u8981\u7684\u5ee3\u544a\u6d3b\u52d5\u95dc\u9375\u6307\u6a19\uff0c\u5b83\u610f\u5473\u8457\u50b3\u905e\u51fa\u53bb\u7684\u5ee3\u544a\u8207\u76ee\u6a19\u89c0\u773e\u66f4\u76f8\u95dc\uff0c\u5c0d\u65bc\u6539\u5584\u92b7\u552e\u696d\u7e3e\u53ca<strong>\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387<\/strong><strong>\uff08ROAS\uff09<\/strong>\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>&nbsp;<br 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h4><strong>\u985e\u4f3c\u53d7\u773e\u6f14\u7b97\u6cd5\u4ee5\u5c0b\u627e\u65b0\u89c0\u773e<br \/><\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>\u70ba\u4e86\u5354\u52a9\u5ee3\u544a\u5546\u5c0b\u627e\u8207\u4ed6\u5011\u7684\u6d88\u8cbb\u8005\u8868\u73fe\u76f8\u8fd1\u7684\u89c0\u773e\uff0c\u6211\u5011\u63a1\u7528\u4e86\u985e\u4f3c\u53d7\u773e\u6f14\u7b97\u6cd5\u3002\u8a72\u6f14\u7b97\u6cd5\u9996\u5148\u5206\u6790\u6210\u529f\u8f49\u63db\u7684\u4f7f\u7528\u8005\u8cc7\u6599\uff0c\u4e26\u64f7\u53d6\u4e00\u7cfb\u5217\u5171\u540c\u7684\u7279\u5fb5\uff0c\u6700\u5f8c\u5c0b\u627e\u64c1\u6709\u76f8\u540c\u7279\u5fb5\u7684\u6f5b\u5728\u76ee\u6a19\u3002<\/p>\n<p>\u8a72\u79d1\u6280\u6709\u52a9\u767c\u5e03\u5546\u5c0b\u627e\u64c1\u6709\u76f8\u4f3c\u5c6c\u6027\u7684\u65b0\u89c0\u773e\uff0c\u4ee5\u64f4\u5c55\u53d7\u773e\u7fa4\u3002\u9019\u6a23\u7684\u8a71\uff0c\u5373\u4f7f\u5728\u96b1\u79c1\u512a\u5148\u7684\u6642\u4ee3\uff0c\u4ed6\u5011\u4ecd\u80fd\u5411\u66f4\u5927\u7684\u6d88\u8cbb\u8005\u57fa\u790e\u50b3\u905e\u5b9a\u5411\u5ee3\u544a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.hkai.io\/wp-content\/uploads\/4_Blog-2_Lookalike-modeling.png&#8221; title_text=&#8221;4_Blog 2_Lookalike modeling&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u6539\u8b8a\u64c1\u6709\u5927\u91cf\u8cc7\u6599\u7684\u6578\u78bc\u5ee3\u544a\u4e16\u754c\u3002\u4e0d\u8981\u932f\u904e\u767c\u6398\u696d\u52d9\u589e\u9577\u7684\u6a5f\u6703\uff0c\u7acb\u5373\u806f\u7d61HKAI\uff0c\u4e86\u89e3\u6211\u5011\u7684<a href=\"https:\/\/www.hkai.io\/tc\/algoad\/\">AlgoAD<\/a> \u5ee3\u544a\u6295\u653e\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p>\u66f4\u591a\u95dc\u65bc\u7dda\u4e0a\u5ee3\u544a\u7684\u8cc7\u8a0a\uff0c\u6b61\u8fce\u8ffd\u8e64\u6211\u5011\u7684 <a href=\"https:\/\/hk.linkedin.com\/company\/hkai-limited\">Linkedin<\/a>\u00a0\u548c\u00a0<a href=\"https:\/\/medium.com\/@hkai-limited\">Medium<\/a>\uff0c\u6216\u8a02\u95b1\u6211\u5011\u7684<a href=\"https:\/\/www.hkai.io\/tc\/news-and-blog\/\">\u96fb\u5b50\u901a\u8a0a<\/a>\uff1b\u82e5\u60f3\u5c0b\u627e\u6700\u9069\u5408\u4f60\u7684\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\uff0c\u4ea6\u53ef<a href=\"https:\/\/www.hkai.io\/tc\/contact-us\/\">\u7559\u4e0b\u77ed\u8a0a<\/a>\u8207\u6211\u5011\u806f\u7d61\u3002<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\uff0c\u8d8a\u4f86\u8d8a\u591a\u516c\u53f8\u5c07\u4eba\u5de5\u667a\u80fd\u6280\u8853\u61c9\u7528\u5728\u7dda\u4e0a\u5ee3\u544a\u3002\u6839\u64daIBM\u5728\u7f8e\u570b\u7684\u4e00\u500b\u8abf\u67e5\uff0c63%\u7684\u5927\u578b\u5ee3\u544a\u79d1\u6280\u516c\u53f8\u652f\u6301\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\uff0c\u5305\u62ec\u5f37\u5927\u7684\u6f14\u7b97\u6cd5\u3001\u6578\u64da\u6a21\u578b\u53ca\u6a5f\u5668\u5b78\u7fd2\uff0c\u4ee5\u767c\u6398\u5207\u5be6\u53ef\u884c\u7684\u9867\u5ba2\u898b\u89e3\uff0c\u4e26\u5c07\u5ee3\u544a\u6d3b\u52d5\u81ea\u52d5\u5316\u3002 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