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hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_line_height=&#8221;2em&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><strong>\u60f3\u6539\u5584\u9ede\u64ca\u7387\uff1f<\/strong><\/h3>\n<div>\n<p style=\"font-weight: 400;\">\u4f60\u9700\u8981\u512a\u5316\u5ee3\u544a\u6d3b\u52d5\u4f86\u63a8\u9ad8\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u55ce\uff1f\u7acb\u5373\u806f\u7d61\u6211\u5011\uff0c\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/www.hkai.io\/tc\/algoad\/\" target=\"_blank\" rel=\"noopener\">AlgoAD<\/a> \u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p>\u66f4\u591a\u95dc\u65bc\u7dda\u4e0a\u5ee3\u544a\u7684\u8cc7\u8a0a\uff0c\u6b61\u8fce\u8ffd\u8e64\u6211\u5011\u7684 <a href=\"https:\/\/hk.linkedin.com\/company\/hkai-limited\">Linkedin<\/a> \u548c <a href=\"https:\/\/medium.com\/@hkai-limited\">Medium<\/a>\uff0c\u6216\u8a02\u95b1\u6211\u5011\u7684<a href=\"https:\/\/www.hkai.io\/tc\/news-and-blog\/\">\u96fb\u5b50\u901a\u8a0a<\/a>\uff1b\u82e5\u60f3\u5c0b\u627e\u6700\u9069\u5408\u4f60\u7684\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\uff0c\u4ea6\u53ef<a href=\"https:\/\/www.hkai.io\/tc\/contact-us\/\">\u7559\u4e0b\u77ed\u8a0a<\/a>\u8207\u6211\u5011\u806f\u7d61\u3002<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9ede\u64ca\u7387\uff08CTR\uff09\u662f\u91cf\u5ea6\u7db2\u4e0a\u4e92\u52d5 \uff08online engagement\uff09 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\u9ede\u64ca\u7387\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u91cf\u5ea6\u6307\u6a19\uff0c\u52a9\u4f60\u66f4\u4e86\u89e3\u5ba2\u6236\u9700\u8981\uff0c\u66f4\u6709\u6548\u5be9\u8996\u6578\u78bc\u71df\u92b7\u6d3b\u52d5\u7684\u6210\u6548\u3002 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content=\"\u751a\u9ebc\u662f\u9ede\u64ca\u7387\uff1f\u4ee5\u53ca\u5176\u91cd\u8981\u6027\uff1f - HKAI\" \/>\n<meta property=\"og:description\" content=\"\u9ede\u64ca\u7387\uff08CTR\uff09\u662f\u91cf\u5ea6\u7db2\u4e0a\u4e92\u52d5 \uff08online engagement\uff09 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