by InfoHKAI | 2024年 Jan月 23日 | Blog
Artificial intelligence (AI) has gained significant attention in recent times, thanks to the emergence of ChatGPT. But it is seldom noticed that AI has been extensively developed in online advertising over the last two decades.As digital advertising continues to...
by VisibleOnehk | 2023年 Aug月 9日 | AIgoVSR, Blog
The emergence of Smart TV has drastically changed our habit of watching TV in our daily lives. After connecting the TV to the internet, it no longer solely serves as a medium for broadcasting companies to feed us programs and dramas. We start to enjoy the freedom of...
by InfoHKAI | 2023年 Apr月 21日 | AlgoDATA, Blog
Over the past three years of pandemic, the Hong Kong retail sector has changed significantly as more people have developed the habit of shopping online. The online retail sales grew 21% in 2022 year-on-year, which accounts for 10% of the overall retail sales by...
by InfoHKAI | 2023年 Jan月 17日 | AlgoAD, Blog
Click-through-rate (CTR) is a useful indicator of online engagement, expressed in a ratio or percentage—the number of clicks that an ad generates divided by the number of times the ad has been seen (impressions). CTR indicates whether users find your content relevant...
by InfoHKAI | 2022年 Dec月 5日 | AlgoAD, Blog
The application of artificial intelligence (“AI”) in online advertising is growing fast. An IBM survey in the US reveals 63% of major ad tech companies are embracing AI, including powerful algorithms, data models and machine learning, to unlock actionable...
by InfoHKAI | 2022年 Sep月 28日 | AlgoAD, Blog
From customer-service chatbots to plagiarism checkers, artificial intelligence (“AI”) is transforming how business is conducted. One area that’s seen the deployment of AI improve service delivery is online advertising — the technology is enabling...
