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What is Click-Through-Rate (CTR), and why does it matter?

What is Click-Through-Rate (CTR), and why does it matter?

Click-through-rate (CTR) is a useful indicator of online engagement, expressed in a ratio or percentage—the number of clicks that an ad generates divided by the number of times the ad has been seen (impressions). CTR indicates whether users find your content relevant...
Use AI to Optimize Ad Serving and Drive Revenue Growth

Use AI to Optimize Ad Serving and Drive Revenue Growth

The application of artificial intelligence (“AI”) in online advertising is growing fast. An IBM survey in the US reveals 63% of major ad tech companies are embracing AI, including powerful algorithms, data models and machine learning, to unlock actionable...
What is Ad Experience?

What is Ad Experience?

From customer-service chatbots to plagiarism checkers, artificial intelligence (“AI”) is transforming how business is conducted. One area that’s seen the deployment of AI improve service delivery is online advertising — the technology is enabling...
HKAI Successfully Deploys 24/7 Ad Serving For myTV SUPER

HKAI Successfully Deploys 24/7 Ad Serving For myTV SUPER

(21 Sep 2022, Hong Kong)  HKAI Limited (“HKAI”) has announced the successful deployment of its newly developed Ad server, Media Advertising Intelligence (“MAI”) for myTV SUPER, the OTT platform under Television Broadcasts Limited (“TVB”). The HKAI-developed server has...
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